Jeff Vierling is the CEO of Tailwind Nutrition. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. ALL YOU NEED, ALL DAY. REALLY. Tailwind will match every donation to support every hospital!
4:11 Jeff shares his hinge moment and the creation of Tailwind Nutrition.
6:22 The hinge moment in creating his business.
8:34 His perspective on entrepreneurship: “Just show up at the start line.”
11:08 “It didn’t happen overnight.” Jeff details the journey of creating his product.
16:04 The next step is helping athletes all around the world.
18:19 The overlap in being an endurance athlete and a business owner.
20:24 “Entrepreneurship is a solo sport.”
22:47 “Pushing a boulder uphill” in business.
24:10 Adapting to the needs of the customers.
25:59 How COVID-19 has affected his business.
29:27 Bringing Tailwind Nutrition into hospitals.
31:48 Persevering as a team through the pandemic.
35:05 Jeff’s view on exercise during the quarantine.
37:15 The importance of using a virtual platform to remain connected.
39:09 Problems are opportunities, not obstacles.
41:28 Jeff’s drive for community engagement.
Join The Mental Toughness Newsletter and TEXT DRROBBELL to 33444
If you enjoyed this episode on Mental Toughness, please subscribe on itunes and leave a review!
Dr. Rob Bell