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Dr. Rob Bell Interviews Athletes, Coaches, Business owners, and experts, as they share about Mental Toughness and their ”Hinge” Moment. Everyone of us is getting ready for that one moment, person, or event that will connect who we are with who we become! Will you be ready?
Episodes

Friday Apr 17, 2020
Friday Apr 17, 2020
Jeff Vierling is the CEO of Tailwind Nutrition. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. ALL YOU NEED, ALL DAY. REALLY. Tailwind will match every donation to support every hospital!
Tailwind hospital product donation
4:11 Jeff shares his hinge moment and the creation of Tailwind Nutrition.
6:22 The hinge moment in creating his business.
8:34 His perspective on entrepreneurship: “Just show up at the start line.”
11:08 “It didn’t happen overnight.” Jeff details the journey of creating his product.
16:04 The next step is helping athletes all around the world.
18:19 The overlap in being an endurance athlete and a business owner.
20:24 “Entrepreneurship is a solo sport.”
22:47 “Pushing a boulder uphill” in business.
24:10 Adapting to the needs of the customers.
25:59 How COVID-19 has affected his business.
29:27 Bringing Tailwind Nutrition into hospitals.
31:48 Persevering as a team through the pandemic.
35:05 Jeff’s view on exercise during the quarantine.
37:15 The importance of using a virtual platform to remain connected.
39:09 Problems are opportunities, not obstacles.
41:28 Jeff’s drive for community engagement.
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Dr. Rob Bell
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