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Welcome to The Mental Toughness Podcast, where high performers learn to build resilience, master their mindset, and dominate under pressure.
Hosted by Dr. Rob Bell—sports psychology coach, keynote speaker, 8x author, ultrarunner, and coach to PGA Tour winners, Olympians, and Fortune 500 leaders.
🎙️ Each episode features raw stories and insights from elite athletes, Navy SEALs, coaches, no-quit parents, and leaders who refused to fold under pressure.
💡 Learn how to turn adversity into a hinge moment, manage failure, and grow stronger from setbacks.
🔑 You’ll Discover:
📍The importance of hinge moments
📍Proven mental game strategies for sport, business, and life
📍Stories of grit, struggle, comeback, and growth
📍Habits and frameworks of world-class winners
📍The role of focus, fear, and pressure in performance
📍 No one gets there alone. Let’s build a tougher mindset.
🎧 New episodes every other week
🔗 Full show notes and coaching at DrRobBell.com/mental-toughness-podcast
#MentalToughness #TheHinge #Resilience #SportPsychology #DrRobBell
Episodes

Friday Apr 17, 2020
Friday Apr 17, 2020
Jeff Vierling is the CEO of Tailwind Nutrition. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. ALL YOU NEED, ALL DAY. REALLY. Tailwind will match every donation to support every hospital!
Tailwind hospital product donation
4:11 Jeff shares his hinge moment and the creation of Tailwind Nutrition.
6:22 The hinge moment in creating his business.
8:34 His perspective on entrepreneurship: “Just show up at the start line.”
11:08 “It didn’t happen overnight.” Jeff details the journey of creating his product.
16:04 The next step is helping athletes all around the world.
18:19 The overlap in being an endurance athlete and a business owner.
20:24 “Entrepreneurship is a solo sport.”
22:47 “Pushing a boulder uphill” in business.
24:10 Adapting to the needs of the customers.
25:59 How COVID-19 has affected his business.
29:27 Bringing Tailwind Nutrition into hospitals.
31:48 Persevering as a team through the pandemic.
35:05 Jeff’s view on exercise during the quarantine.
37:15 The importance of using a virtual platform to remain connected.
39:09 Problems are opportunities, not obstacles.
41:28 Jeff’s drive for community engagement.
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Dr. Rob Bell


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